Background
The University of Georgia mobile app is in a constant state of change as the environment in which it is used changes. Bus routes are altered, new buildings are added, software is updated, and so on. I feel as though their current linear-styled icons could also have a bit of a change, too. Here is my rendition of what the icons could look like.
*These are not reflective of the UGA Mobile App views.
Goals
Connection: Create icons that will resonate with college students
Symbolism: Use imagery that effectively symbolizes the page to which it will direct users
Theme: Incorporate a clean, fun, UGA-colored, and eye-catching theme
Exploration
Here are the six iterations I went through, with the sixth concluding my explorations.
1st Idea
Preliminary concept based on the icons that are already in use
2nd Idea
Developing a new, simplified style and adding grey into the color palette
3rd Idea
Explore what it would look like for all icons to be in a circle
4th Idea
Opposing the 3rd idea, do not enclose any icons in a full circle
5th Idea
All icons are are outlined in black, and the color is shifted to give it depth and interest
6th Idea
Make color fit snuggly into the lines and add small, white details for depth
