Background
Typochondria is the fictional name of a type conference from 2019. As a student, I was instructed to design a logo, poster, and logo in motion for this conference.
Goals
1) Make a fitting, eye-catching, and memorable logo for Typochondria
2) Build a related poster with the logo
3) Set the logo in motion
Logo
Ideas and Sketches
Initial Thoughts: Should I use typo/chondria, typochondria, capital letters, lowercase letters? Should it feel spunky, serious, joyful?
Choosing a Focus: The SLASH!
Experimentation
The slashes were my main priority. But it didn't look good on or behind most of the letters.
The Solution
The Slash: It's repeated fully twice and partially once (on the letter i).
The letter D: The letter D is a capital letter just to really solidify the idea of typochondria, or, in this case, an excessive concern over type. If you were a typochondriac, you probably would not want a capital D mixed into your lowercase letters.
Overall: It is clean, simple, and allows for creativity in the animation.
Poster
Initial Ideas
If you have not guessed it...
Focus on the Slashes: I tried to follow the lines on the logo to make my own grid system. The word was spit up in order to capture both slashes visually.
Experiment for the Typochondria poster
Another experiment for the Typochondria poster
Some thoughts: How can I capture movement with implied lines? What distractions needs to be removed?
The Solution
Keeping the angles: Use the idea of the slash without focusing on the slashes.
Main Color Scheme: red is powerful and catches people's eye. Yellow stands out and continues the warmth of the red.
Secondary Color Scheme: Go to the cool side of the spectrum.
Final Typochondria poster in grey and blue
Final Typochondria poster in red and yellow
Logo in Motion
Slashes? Nah. Line work: The focus was still on the slashes, but not necessarily their angle. It's about the piecing together of the line work.
