Background
Introduction: Beauty for Ashes by MelissArt, a small business with a life-changing story and homemade art.
Her Story: "Beauty for Ashes" is in reference to Isaiah 61:3. The name gives honor to Jesus Christ and His healing of Melissa from PTSD Chronic. He gave her beauty for ashes.
Ashes represent a destroyed life. She is thankful for all the beauty in her life He is restoring.
Her artist name, "MelissArt," honors her Grandpa Skelton, who gave her unconditional love as a child.
Initial Ideas
Themes: Flowers, ashes, delicacy
Focus: The ashes forming into a solid flower
Some initial black and white hand drawn sketches for Beauty for Ashes
More initial black and white hand drawn sketches for Beauty for Ashes
And more black and white initial hand drawn sketches for Beauty for Ashes
Developed Ideas
More developed idea for Beauty for Ashes using typography
More developed idea for Beauty for Ashes using a geometric flower
More developed idea for Beauty for Ashes using a flower growing from ash, all within a large circle
The Solution
Rising From Ashes: The ashes forming into a flower represents the idea "beauty for ashes," going from the lowest level to something beautiful and lively.
Roses: Roses are generally seen as beautiful and resonate as beautiful with most people. Roses also honor Melissa's grandmother who raised her since red was her favorite color and rose bushes were in her yard.
Circular Frame: This gives a professional, artistic look to the design, as art pieces are often framed.
Reusable Assets: I used the brush tool on Illustrator to create this, making it easier to reuse the rose, petal, and stem forms if needed for future projects. (See black and white version of assets below.)
Facebook Cover Photos
Photography is good for cover photos, but if she needs a placeholder for a little while, any of these three cover photo graphics could be used.
