Goal
Create mailers for Monroe Apostolic's 30th Pastoral Anniversary
Key Words: Professional, sophisticated, honorary
Key Ideas: Fit nicely in an envelope
Audience: Family, friends, current church members
Solution
Size: Create a piece that is slightly smaller than their envelope size
Color Scheme: Make sure it follows the church's colors (blue) while showing the importance and significance of the event–Importance and grandness are often seen through the color gold
Style: Simple, displaying the theme and elegance of the event
Variations: Create variations for other uses, such as digital platforms and single-sided flyers
Double-sided square hand out
Single-sided flyer